Lufthansa Cargo's Strategic Initiatives: Pioneering E-commerce, Digitalization, and Sustainability

Lufthansa Cargo is addressing the future of air cargo by focusing on sustainability, digitalization, and e-commerce. CEO Ashwin Bhat emphasizes the need for dynamic action to tackle these challenges and maintain the company's position in the industry. They're expanding e-commerce capabilities at their Frankfurt hub, investing in software and short/medium haul freighters for e-commerce demand. Partnering with Kühne+Nagel, they're pioneering "paperless corridors" for cargo documentation. To reduce carbon footprint, Lufthansa Cargo targets a 50% reduction compared to 2019 levels by 2050, already achieving 2% renewable fuel usage through initiatives like ReFuelEU. Digitalization and AI play roles in environmental improvement.